A Startling Fact about Creative Thinking Uncovered

A Startling Fact about Creative Thinking Uncovered Ok, I Think I Understand Creative Thinking, Now Tell Me About Creative Thinking! Critical thinking is targeted at improving the standard of merchandise produced by a business, customer care support, and so on. If you're ex-military and you're looking at a new career in business, then there are plenty of things that you will have to take into consideration. Listed here are some college activities that may stimulate creative thinking. First you speak about just what the philosophy is, how it may work, repeat it a couple of times, show them examples of the way that it's working in different offices in different places around the world. Now as you know main varieties of innovation let's get familiar with the overall notion of creativity as without being creative, we can't be innovative. Steve Jobs didn't begin with the thought of a smartphone. The course could be repeated so long as the topic is different each moment. Studying something far removed from your region of expertise is particularly helpful in aiding you to think in new ways. The next time your team is confronted with a problem you're not certain how to solve, consider addressing it from the view of the Six Thinking Hats. The market knowledge you bring to the table is your value proposition along with empathy it will cause you to get relevant for the correct company, even when you don't have PM experience yet. Creative Thinking Secrets The very first thing you ought to do is recognize your own creativity. There are two important things to remember whenever you are engaged in creative thinking abilities and techniques. In addition, studying a language leads to students performing better on standardized tests and offers them a wide selection of skills which aren't as easily found in different classrooms. Studying a foreign language includes many valuable r ewards that enable people to acquire a completely new skill set. You'll not forget that skill for a lengthy time. Learning how to learn (or to be curious) is the most crucial life skill you'll be able to acquire. Problem Solving Tackling unexpected problems requires a good deal of creativity. The 30-Second Trick for Creative Thinking Ultimately you should go for the ideal tutor who helps you with the procedure for triggering your creativeness. You need employees that are passionate about what's going on before they're ready to challenge the recent processes and practices that block the organization form moving forward. Moreover, every approach emphasizes the significance of knowledge about the domain in order to create appropriate and original outcomes. The method was used to create a shared sense of the significant problems in the reconstruction approach. Lateral thinking utilizes a systematic process that results in logical conclusions. Even if you cannot totally eradicate the issue from the face of the planet, it's possible to always do something to earn the situation better. Creative Thinking Fundamentals Explained Meanwhile, the potential for sparking creativity with an online English tutor remains a question as there aren't any other students sharing space alongside you. Conventional models of work and their various studies don't equip individuals with skillsets essential to survive the modern-day challenges of qualified life. As students learn a language, it's critical for them to learn the background of the culture of the nation where the language is spoken since it is going to foster curiosity of earth inside them. A creative student is unafraid of flexible projects that is the sole element which makes them stick out from the rest. On the flip side, creative thinking isn't selective. On occasion the very best new idea is a totally different one, a marked change from the preceding ones. Any job which allows you to place your own spin on your work will wind up being creative. If you're attempting to enhance a procedure or idea on the job or school, you should concentrate on thinking with innovation in mind. If it is possible to create something, not only are you going to enrich your private life, you'll get an advantage in whatever field you enter. Anyone can get creative thinking abilities and enhance creative thinking. Just like any skill, it requires practice. Put another way, creativity is inspired whenever there is a problem to fix. Again, zero words must be written. There's no limit to creative thinking. You're able to learn how to do anything you truly need to do. To genuinely remember things, you don't need to be normal.

Apple Inc. Proposal for Havard University Free Essays

string(109) " The Mac is easy to support and provides a safe and secure computing environment for educators and students\." About Apple Inc. Apple Inc. (Apple) designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. We will write a custom essay sample on Apple Inc. Proposal for Havard University or any similar topic only for you Order Now It’s products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings.The Company sells its products globally through its retail stores, online stores, and direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers. As of September 25, 2010, the Company had opened a total of 317 retail stores, including 233 stores in the United States and 84 stores internationally. Apple Mission statement Apple computer is committed to protect the environment, health and safety of our employees, customers and the global communities. We recognize by integrating sound environmental, health and safety management practices into all aspects of our  business. Apple VisionApple is committe d to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings Apple Slogan Apple’s new slogan is â€Å" When we mess up, everyone does! â€Å" Relation between Apple and Harvard Apple delivered marketing messages to over 18,000 customers via on-campus presentations and through keynotes, seminars ;amp; workshops worldwide and Harvard is trying to work with Apple by minimizing unnecessary time and effort spent on system maintenance is an important consideration in a research setting. Every hour they spend on administration is an hour they can’t spend on research. Goals Apple Incorporation wants to be a part of number university of the world, Harvard University to support students and teachers through high tech knowledgeable sources. Also, create the efficient educational system to Harvard University as well as inspire students and youth to enjoyable through our products. Awards * Best of â€Å"2000s† Advertising Awards * Brand of the Decade – Apple * Product of the Decade – iPod * Campaign of the Decade – Get a Mac Adverts * Out of Home Ad of Decade – Silhouettes * Marketer of the Decade – Steve Jobs Multitude of Advertising Awards * Innovation of the Year – Apple iPad * Computer of the Year – Apple Macbook Pro * Retailer of the Year – Apple Store * Gadget of the Year – Apple iPad Wi-fi + 3G Apple products * iMac * iPad * iPod * MacBook * MacBook Pro * MacBook Air * Macmini * MacPro Why Apple? Trend in the market As seen the table above how much Apple brand has been attractive to the students over the last five years, it has been the Apple brand grow in popularity and in market share compared with other manufacturers. Between 2005 and 2010, the other manufacturer over Apple has been totally reversed.The Apple brand has never been stronger. According to a study carried out by the Student Monitor, 70% of American students would choose a Mac to take with them to university, while already 27% of them owned a MacBook and 47% said they planned to buy an Apple laptop within the next year. Apple in Education Completing solutions for 21st-century learning. For decades, Apple has helped to simplify technology, empower educators and inspire students. Supporting the best in education philosophy, Apple continues to deliver innovative products that are ideal for teaching and learning.Let Apple help you create a 21st-century learning environment. And let all your students discover their own special genius. 10 Reasons for Apple in Education 1. A strong, enduring commitment to education For nearly 30 years, Apple has been dedicated to advancing teaching and learning through technology. From products designed with education in mind – such as the durable MacBook computer and programs such as the Apple Regional Training Centers, which ensure that educators are well prepared to integrate technology and learning – Apple continues to demonstrate a strong commitment to education. . A stable company with a solid financial statement Billions dollars in the bank and zero debt are nearly 40 percent of the annual growth. With its solid financials, Apple will be here to fulfill your technology needs now and in the future. Apple remains committed to a long-term partnership with education – offering special pricing to schools and educators and delivering products that cost less to support, install and maintain. 3. Technology that advances learning for a new generation The Mac is designed to develop the creative and critical-thinking skills important for today’s learners. With iLife, Apple’s award-winning suite of digital authoring applications, students can produce meaningful digital projects that demonstrate understanding and unleash creativity. And with availability of multi-language students can easily study all the courses on Max Os X as well as with the built-in Universal Access accessibility features in Mac OS X Leopard, all students can be productive instantly. Whether you’re looking for more effective ways to teach basic skills or innovative approaches to 21st-century learning, Apple provides the ultimate in education technology. 4. A platform that provides high valueFor every technology purchase, it’s important to consider what’s included in the box as well as the time and resources required for installation, training and maintenance. When you consider all the built-in features on a Mac – including a wealth of software, wireless networking and the iSight video camera on the MacBook and the iMac – as well as the low cost of training, support and maintenance, Apple is the clear choice, delivering the highest value for every dollar spent, allows you have a plenty of space just in front of you. 5. Reliable products, which are easy to supportApple is the only technology provider that designs the hardware, the operating system and many built-in software applications, ensuring the highest level of stability straight out of the box. Powered by a rock-solid UNIX foundation, Mac OS X Leopard has proved to be stable, more secure, and free from the viruses and spyware that infect PCs. The Mac is easy to support and provides a safe and secure computing environment for educators and students. You read "Apple Inc. Proposal for Havard University" in category "Papers" 6. The most compatible and interoperable technology platform With the ability to run applications such as Microsoft Office (sold separately), connect to any network infrastructure, share ? es with PCs and even run Microsoft Windows, today’s Intel-powered Mac computers provide the ultimate compatibility with a PC environment. 7. High-performance computers and networking solutions Apple leads the way in mobile computing , with the best student notebook computers, cost-effective mobile labs and effortless wireless networking. The Mac Pro workstation provides optimal performance – ideal for video editing, scientific computing and network administration. Apple also offers exceptional infrastructure solutions, such as rack-optimized Xserve ? e servers as well as low-cost and high-performance Xserve RAID and Xsan storage solutions. Apple delivers unrivaled performance for every education need. 8. It just works Mac OS X Leopard provides a familiar interface, consistent menu commands and tight integration between applications. Plug in a printer and it works. Connect a digital camera and iPhoto opens, ready to import photos. Mac OS X Leopard automatically detects wireless networks without any special configuration. The Mac is easier to learn, use and maintain, which means more time focused on teaching and learning. . A consistent focus on innovation Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today Apple continues to lead in innovation with award-winning desktop and notebook computers; Mac OS X Leopard, the most advanced and easiest-to-use operating system; and professional applications such as Final Cut Studio, which makes Apple the platform of choice for the film, video and broadcast production industries. 10.The only technology provider that offers a complete solution Apple offers educators a total solution, from hardware to software to services – including professional development in partnership with Regional Training Centers, curriculum software and technical support– all delivered by Apple. Apple’s commitment to education is rivaled only by its dedication to the user experience. Apple technology is synonymous with innovation, quality and ease of use. Other universities that are using already apple products and services According to apple. om â€Å"more than 800 universities have active iTunes U sites. About half of these institutions including Stanford, Yale, MIT, Oxford, and UC Berkeley distribute their content publicly on the iTunes store†. iTunes U provides an access to MoMA, The New York public library, public radio international and PBS station. Furthermore, iTunes U distributes schedules and syllabi, lecture outlines, study guides, notes and maps. This is the reason that iTunes U is considered as an amazing source for students. Another example is Wilkes University, which is located in Wilkes-Barre.The university expects to replenish 1700 computer networks with Macs in the next three years. Promotion We would like to build successful long-term collaboration with Harvard University. Our goal for this proposal is to provide best services and best price to meet lecturers and students needs and expectations. This is the reason that we provide different services and different products only for Harvard University. Our promotion team is ready to try their best for your satisfaction. * Special discount for Harvard university:If you decide to purchase more than 100 apple products included iMac, Macbook, iPad touch screen, we would like to offer 15 percent of discount. * Training: For Harvard students and teachers we will provide a free training program hereby all students and teachers will be able to use all Apple products efficiently. For IT department and lecturers, we will offer different training program. The training program is included all updates and new software programs. * Warranty: All apple products have 3 years warranty.Only for Harvard University we will extend the warranty 2 more years, so all apple products that you purchased will have 5 years warranty. If any technical problems occurred related to hardware, our company will provides assistant services and spare parts. * iHarvard online forum: We will promise to create an online forum, which is called iHarvard for students. This online forum would provide weekly lecture schedule, weekly summary of courses and forums. Also, academic calendar, grading systems and currently updated news will be provided.Harvard online forum would help to guide students. Special edition iPad: We will produce a unique iPad only for Harvard students. Special edition iPad touch will be developed to meet all students’ needs and wants with unique design. The special edition of iPad will includes lists of foods and drinks daily updated of the university cafeteria. Also, all books have been published by Harvard University and all books that are used for Harvard students will be free uploaded through the iPad Harvard special edition. Schedule TIME| DEPARTMENT| COURSE| PURPOSE| January 2011| Sales and production department| Order and determine product. Start to produce the order| February 2011| Design department| Start to design special addition i-pad touch| Get the product done| March 2011| IT department| Start to give training to students| Explain apple products to students and lecturers| March 2011| Delivery department| Deliver the order| Make sure that all computers work properly. | April 2011| IT department| Develop and design i-Harvard online forum | Make sure that all students can connect to server| Retailing Strategies Our Apple retail store has the slogan â€Å"Come to shop, return to learn†.Most of knowledgeable people who knows products, answer questions, fast activation, custom setup with expert advice which rate plan is right for you. Provided hands-on technical support and any necessary repair at the Genius bar. We provided programs: * One to One * Transfer file from old computer to new computer, teach you face to face in training sessions and guide you through advance projects as your skills grow. Set up, train and get going. * Genius bar * If there are any technical questions, the genius bar is the place for free advice, insights and friendly, hands-on technical support.Geniuses will use their impressive knowledge to answer technical questions, troubleshoot, problems and perform repairs. * Workshop * Free workshops on many topics of interests to both beginners and professional e. g. I work, keynotes and running your business on Snow Leopard. * Youth Program * Business Program * Help to choose the right Mac systems for office as well as upgrade network and taking care of software. Supporting Information iMac Macbook iPodMacbook Pro iPadReferences Apple Inc. (n. d. ). Retrieved December 7, 2010, from Apple Web site: http://www. apple. om Brooks, A. (2009, December 16). Retrieved December 7, 2010, from World of Apple Website: http://news. worldofapple. com/ Lu, M. (2007, February 24). Retrieved December 7, 2010, from TUAW The unofficial Apple Weblog: http://www. tuaw. com Westbrook, H. (2010, October 21). Retrieved December 7, 2010, from Sky News Web site: http://news. sky. com/skynews A time warner company. (n. d. ). Retrieved 12 4, 2010, from CNNmoney. com: http://tech. fortune. cnn. com/2010/08/07/big-macs-on-campus/ Apple Inc. (n. d. ). Retrieved 12 4, 2010, from Apple in education: http://www. apple. com/ How to cite Apple Inc. Proposal for Havard University, Papers

Italy Essays (1126 words) - KoreaUnited States Relations

Italy InbrigdablThe Korean War took place between the years of 1950 and 1953. The cause of the war was that Korea was under Japanese rule ever since the end of the Chinese-Japanese war in 1895. After World War II, in 1945, Korea was freed from Japan. The United States troops occupied the southern part of the country and Russian forces took the north. The very first and main reason we entered the war in Korea was because John Foster Dulles, the future Secretary of State under Dwight Eisenhower, said that it would be best if we entered the war. At the time Dulles was a special advisor to the Secretary of State Acheson. Dulles was in Tokyo when the Koreans staged war. Dulles sent a message to Acheson that if the South Koreans start losing and cannot hold back the North Koreans, they should send in United States forces. He said to do so, even though this risks Russian counter moves. To sit by while Korea is overrun by unprovoked armed attack would start a disaster chain even leading most probably to World War III. When Dulles got back to Washington he specified that he meant sending in United States Air and Naval forces only, not troops. Almost immediately after getting word of the invasion, Acheson decided that the United States should put the matter before the United Nations. He then called President Truman and got his approval. Almost fourteen hours after Washington got word of the war there was a conference set up among certain members of the United Nations. The final decision of the United Nations was to give arms and equipment to the R.O.K. army (Republic of Korea). Then they authorized General MacArthur to use his forces and the United States Seventh Fleet, to stabilize the combat situation. We first entered the war on June 25, 1950 because the United States felt that if Russia's troops would fight for North Korea, we should fight for South Korea. Also, since South Korea had a dictatorship, we wanted to prevent it from becoming communist and remaining a dictatorial form of government. If the communist started conquering many nations they might start a whole empire (the domino effect). In December 1943 the United States, China and Great Britain made a promise to Synyman Rhee during World War II that Korea would be given its independence in due course after World War II. Our involvement began with Korea dates back to when we dropped the atom bomb in Hiroshima, Japan and the defeated Japanese gave up Korea. The United States took all of Korea below the 38th Parallel and Russia took everything else. Russia began indoctrinating its occupied territory of Korea in communist thinking. This upset the United States which wanted the region to have a democratic government, rather than the existing dictatorship. On June 25, 1950 , without warning a surprise attack was staged by North Korea, on South Korea, across the 38th Parallel. Almost the minute the United States found out from Ambassador John J. Muccio, the United States asked for a meeting of the United Nations Security Council, which had been formed just five years before , to discuss the matter on hand. The first decision of the United Nations was not to aid North Korea. Two days later a second meeting was called and the United Nations decided to assist the Republic of Korea because it was necessary to repel the armed attack and regain international peace and security in the area. Earlier that day President of the United States, Harry S. Truman, had announced that he had ordered U.S. air and naval forces to give the South Korean troops cover and support. On June 29 , Truman ordered General Douglas MacArthur to use special supporting ground units in Korea, and authorized the United States Air Force to conduct missions on specific military targets in North Korea. He also asked to set up a naval blockade off the entire Korean coast. A reason why the U.S. entered the war is because the United Nations, voted and decided that the invasion was a violation of international peace. Since the communists continued to fight, sixteen United Nations countries sent troops and forty-one countries sent military equipment,

10 Easy Ways for Students to Raise Their FICO Score

10 Easy Ways for Students to Raise Their FICO Score Why Students Need a Good FICO Score A FICO score is a type of credit score that is calculated with software from Fair Isaac Corporation (FICO).  Having a good FICO score is very important if you want to get approved for fair interest rates on private student loans, credit cards, and other sources of credit. FICO scores cant be improved overnight, but there are  10 easy steps that students can take to raise their FICO score Step 1: Establish New Accounts If you want to establish credit or raise your FICO score, you can get a credit card in your name and use it responsibly. This means charging regularly and paying the balances off regularly as well. If possible, get a card with a high limit and always keep the card balance below 25 percent. Step 2: Piggyback on Another Account If a parent or some other responsible individual is willing to add your name to their credit card account, it might help your credit and boost your FICO score. Every time this person charges and makes payments on the account it will look good for you. Read more about the legality of piggybacking. Step 3: Get Secured Debt If you are having difficulty getting approved for a regular credit card, try getting a secured credit card. These cards are perfect for those who have poor credit because they allow you to make charges that can be covered by money you have already applied to an account. There is no way for you to overcharge or miss payments. Eventually, use of the card will increase your FICO score. Step 4: Dont Apply for Too Much Credit If you have a flurry of credit inquiries on your credit history because you applied for 10 different credit cards and 5 different loans in a three-month period, it can lower your FICO score. If you can, try to limit yourself to two inquires each year. Step 5: Increase Your Current Card Limits The lower your balances are on your credit cards in comparison to the limit of your credit cards, the better your credit report will look and the higher your FICO score will be. If getting the balances paid down is proving to be a problem, or even if its not, contact your creditors and ask for a higher limit. Step 6: Pay Off Old Accounts If you have old, unpaid debts on your credit report, it can really drag your FICO score down. One of the best ways to undo the damage that has been done is to pay off old accounts and make arrangements with the creditors to have the judgments removed. Step 7: Dont Close Old Accounts Even if they are unused, old credit  accounts attribute to your length of credit history and affect your score. The longer you have an account, the better it looks. Closing old accounts can lower your FICO score even further. Step 8: Always Pay Bills On Time Not paying your bills on time is a sure-fire way to lower your FICO score. Each late payment can lower your score by as much as 20 points. In contrast, paying your bills on time consistently can raise your FICO score. Step 9: Lower Your Debt Having a significant amount of outstanding debt, such as student loans, cars loans, and other types of installment loans, can lower your debt-to-income ratio and in turn, your FICO score. If you can lower your debt; your FICO score will begin to rise at a fast pace. Step 10: Get Help If you are having a hard time managing your credit and raising your FICO score to an acceptable level, consider getting professional help through a low-cost or no-cost credit counseling service.

How To Write Landing Pages That Convert - CoSchedule Blog

How To Write Landing Pages That Convert Blog Writing landing pages is an art. Successful landing pages address a need, provide a solution, and (ideally) drive conversions. The challenge lies in getting your audience to convert or perform an action (sign up for a contest, subscribe to an email list, etc). Fortunately, anyone with writing skills can learn to write effective landing pages. That’s exactly what this post  will teach you to do. Download Your Free Landing Page  Resources Write better landing pages and track your performance with these three free  resources: Landing Page Writing Template Landing Page Performance Tracking Template Call To Action  GuideWhy Should You Be Writing Landing Pages? The purpose of any landing pages is to get your reader to perform a specific action. You may want your reader to complete an email sign-up form, register for an event, or start a trial for a service (just for a few examples). Whatever you consider to be your conversion step, everything write you should support that goal.  This should be the central focus of your writing. What Defines A Landing Page? By definition, a landing page is any page a user could "land on" from another page. According to Unbounce, In the purest sense, a landing page is any web page that a visitor can arrive at or â€Å"land† on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal. For our purposes, any solid landing page should have the following: A strong headline Body copy A call-to-action What Are Some Common Purposes  For Landing Pages? Any landing page should serve one clear defined purpose. Here are some common usages for standalone landing pages: Promote an event or webinar Gather email newsletter signups Promote a free trial Offer free coupon signup Drive signups to be alerted of a new product or feature launch Host a contest signup form How To Define A Purpose For Your Landing Page The first step is to decide what your landing page will be about. If you're promoting something specific, like an event or contest, then your topic is obvious.  In other cases, you may need to get more creative. If you're struggling to define a clear purpose for your page, try following some of these tips. Landing pages should have just one clear purpose.Identify  A Problem You Can Solve For Your Audience A great way to find a topic is to identify an issue and present your product or service as the best solution. The reason your audience is on your landing page is because they have a problem and need a solution, and that’s you! Here are some quick ways to determine what your audience could use help with: Twitter polls. Twitter's help guide can help walk you through how to set one up. Audience surveys. Tools like Polldaddy and Survey Monkey make it easy to run surveys. Quick questions posted on social media. Tweet a question for your audience asking what challenges they're facing. Then, create a page that presents a solution. Identify A Problem Your Business Needs To Solve Another approach is to start with a problem your business is facing. Unbounce did a great case study on New Balance. The shoe company's brick-and-mortar stores in Chicago weren't getting enough foot traffic, and they wanted to increase sales. So, they ran Facebook ads that directed to  landing pages promoting sales on shoes.  This approach increased sales by 200%. This is a perfect example of identifying a business problem, and solving it with effective landing page messaging. Next, Find Your Keyword If you plan on using SEO or PPC to drive landing page traffic, then it's important to properly select keywords. Selecting a keyword to target essentially means claiming territory on a certain phrase that is being searched. For example, if you’re trying to sell an ebook on how to master a job interview, you may want to target the phrase â€Å"successful job interviews.† There are great tools, both free and paid, that will help you find the traffic around any keyword. Start with these popular options: Moz Ubersuggest Google Keyword Planner Choosing a keyword goes back to your angle and topic. The content of your page should also match the search intent behind your selected keyword. You should also target synonyms for your topic and focus. TIP: In some cases, you may not need to do traditional keyword research. For example, if you're creating a landing page for an event, the name of the event would probably be your targeted keyword. Do what makes sense given how your page will be used. Do You Need An Angle? If you're writing a sales brochure-style landing page, consider your angle. Your angle  describes the perspective you're writing from. To find your angle here are some questions you can ask yourself before you get writing: What’s your unique perspective?  Showcase your original thoughts and ideas to your reader. Keep them engaged with your business’s individual view on your topic. What makes you different than your competitors?  Think in the perspective of your audience. Why would they choose you instead of your competition? Identify what makes your product or service uniquely the best solution. Catch Your Audience's Attention With  An Awesome Headline A good headline should hook your reader's interest immediately. When it comes to landing pages specifically, it should convey a clear benefit too. Whether the audience finds your landing page through social media, paid advertising, or organic search,  you need to give them a reason to care. TIP: Use our Headline Analyzer to make sure your headlines perform their best. Recommended Reading: How To Write Headlines That Drive Traffic, Shares, And Search Results Write Persuasive Body Copy Once readers get past your headline, they'll expect your body copy to deliver.  You need to follow through on the promises you made in your headline.  Writing good copy isn't easy, but following these steps should help. Start With  A Strong Intro Hook Writing an effective intro  is critical for keeping your reader on the page. It can be as simple as a sentence or two, or a full paragraph or more (depending on the legnth and style of your page). Any intro should do one thing, however: show your reader what's in it for them if they keep reading (or even convert). There should be absolutely no confusion as to what the reader will be getting from the landing page. A simple way to ensure that your audience knows what they’ll be getting out of the landing pages is to write clear value propositions. You can end your introduction by stating â€Å"you’re going to learn/see/find out how†¦.† and then list 3-5 things that the reader will get out of your landing page.  Take a look at one of our own  landing page introductions: What if your page isn't text-heavy enough to write this way?  Here's another example from WordPress.com that takes a different approach. Here, they have blocks of content, each one stating one clear benefit: The key is to hook your reader by making benefits immediately clear. Each of these six points solves a different problem, from the difficulty of building a site without knowing code, to getting customer support. It also shows they clearly know their audience. Someone using WordPress.com probably doesn't have a lot of coding skill. Therefore, all the copy here is focused on ease of use and community support.  And it's all conveyed to readers right away. Follow The Problem/Solution/Benefit Formula We've talked a lot about focusing on problems, solutions, and benefits. However, how do you actually  write in a way that conveys each of these points? Try following the Problem/Solution/Benefit formula. This isn't the only way to write copy, but it's an easy formula to follow if you're struggling. Establish a problem.  What's a common issue your audience has? Identify it and agitate it. Present a solution. Next,  state why  your product or service as the best solution to their problem. Ensure that your solution covers every detail of their problem. Show a benefit.  Now, you can  show your reader how much better life can be when their problem is solved. Here's a hypothetical example of all three of these pieces at work: Problem: Someone has  ants in their kitchen. Solution: A pest-control company offers non-toxic ant traps. Benefit: The customer won't lose any more groceries due to ant infestation. And here's a hypothetical example of what this copy could look like: "Stop letting ants ruin dinner. With BugCo's kitchen-safe ant traps, you'll be able to dine ant-free." Write better landing pages by focusing on problems, solutions, and benefits.This is obviously a rough example, but you can see the problem, solution, and benefit formula in action. TIP: Help your reader see how life could be better using your product or service. Make Your Call-To-Action Count The next step in creating your landing page is asking yourself, â€Å"What do I want readers to do?† The answer to this question should be  your call-to-action (CTA). Your CTA  is what prompts the reader to convert. For example, if you want your audience to sign up for a contest, your CTA could be â€Å"Enter to win this fabulous prize.† Your entire landing page copy would sell the reader on why they should care about you’re promoting enough to enter. Start your writing process by creating your CTA. From there, you can craft your landing page copy in a way that directs the reader to that action. Recommended Reading: How To Work With Designers (With Authentic Advice From 's Designer) 5  Landing Page Writing Tips As you plan and write your copy, here are some crucial pointers to remember. Use Clear And Simple Language Keep sentences short and clear. Focus On Benefits Your customer knows what their problem is. They probably know what kind of tool or solution they need too. Your job is to show benefits that illustrate why your solution is the best one for a given application. We keep hammering on this point, but that's because it's that important. Remember That Sometimes Less Is More Landing pages don't have to be long to be effective. Sometimes, all you really need is a headline, simple body copy, and a call-to-action button. Write as much as it takes to make your point and drive your desired action. That's it. Here's an example of a super short landing page from Pedal Train, a company that makes pedal boards for guitar players: A headline, a paragraph of body copy, and a button, all connected to one purpose (getting you to download an infographic). That's all the page needs. Analyze Performance (And Do Better Next Time) Writing high-converting copy often requires experimentation and refinement over time. As you write more landing pages,  look for the following: Which types of headlines perform best? What elements do your top-performing CTAs have in common? Does short or long copy perform best for you? Use the Landing Page Performance Tracking template included in this post to help with this task. Understand The Importance Of Message-Match If you'll be directing traffic to your landing page with PPC ads or social media ads, then you'll need to make sure your ad messaging matches your landing page messaging. Here's an example. I searched "what is kissmetrics" (an analytics software platform we use). Here's what the ad looked like: And here's the page it directs to: The headline, both on the ad and the landing page, tells us this is an analytics tool. The landing page intro  copy starts by stating benefits (the ability to monitor marketing performance across multiple digital channels). The body content blocks below go into more detail, further illustrating benefits. The call-to-action then gives us the opportunity to try it for ourselves. That sounds like this hits all the right checkboxes for a successful landing page. Make sure ad messaging matches your landing page messaging.3 More  Examples Of Awesome Landing Page Copy What do high-quality landing pages look like in the wild? Let's take a look at some examples. WordStream This sign-up page from Wordstream is fairly straightforward. It does quite a few things right though. The headline conveys a clear benefit (saving time and money). The "Start Your Free Trial" call-to-action button is bright, clearly designed, and encourages conversions from customers who might not be ready to buy yet. Scrolling down, this page also incorporates stats and user testimonials. These  help  lend authority to the page. Pocket This example is really straightforward, but effective. The headline clearly tells you what Pocket does. It also makes two different sign-up methods (re: conversion steps) clear. Square This page immediately conveys a benefit to the reader (they can start selling immediately). It then leads into more information they may want to know before making a decision to start a trial. The page continues communicating further benefits, leading readers to more information they might need: And then at the end, everything leads to their call-to-action: Analyze Your Landing Page Performance You’ve published your landing page. How do you know how successful they are? You’ll first want to decide on a (reasonable) goal for them. Start By Setting SMART Goals One great way to set goals is to use the SMART method: Specific: Clearly define your goal and ensure that it’s not vague. A good example would be â€Å"I want to have 2000 conversions this month† instead of â€Å"I want more conversions† Measureable: Make sure that you can track this goal. Attach a number to it. For example â€Å"I want my read time on my landing pages to increase by 30%† should be used instead of â€Å"I want people to spend more time on my pages.† Aspirational: Don’t sell yourself short. Push yourself. Realistic: Make sure you can still attain your goal. Take a good look at your resources and obstacles and ensure that you can manage them to meet your goals. Time-bound: Set a time you want to be finished by. Be specific, even down to the hour. Set a goal like â€Å"This will be done by 3 p.m on August 2nd† instead of â€Å"some point.† Set landing page goals using the SMART methodology.Measure Performance With Analytics Tools There are a number of analytics platforms you can use. Plus, landing page template services like LeadPages, Unbounce, and Instapage feature built-in analytics.  Google Analytics is also a must-use platform (but you probably already knew that). Here are four  key metrics to focus on: Bounce rate.  The bounce rate is the percentage of visitors who navigate away from your site after viewing only one page. Typically, marketers are trained to think high bounce rates are bad. However, landing page bounce rates are often high because they give your reader two options: convert, or leave. Time on page. Instead of worrying about bounce rates, pay attention to how long people stay on your pages. This is an important metric. The higher the time on your page, the more engaged your readers are. They’re more likely to convert if they’re engaged with what they’re reading on your page. A high time on page is a great metric to measure the quality of the content on your landing page. Conversion rate. This is one of the most important metric for landing pages. The conversion rate is the percentage of visitors who convert directly from your page. The success of your landing page will vary differently through every industry, but the higher it is, the better. Total conversions. How many form completions is your copy driving? Find out by tracking goals  in Google Analytics. Now  Master The Art Of Writing Landing Pages There’s a definite science to writing successful landing pages. Once you’ve broken the steps down into smaller tasks and set your goals, you can write a landing page that will boost your conversions.

Should we still talk about a digital divide Essay

Should we still talk about a digital divide - Essay Example The use of e-mails significantly enhanced information exchange in business, learning institutions as well as between individuals (Zittrain 2009). Initially the cost of internet connection, just like any innovative technology in the market cost a huge sum of money upon its commencement and availability in the market. According to research, by the year 2004, almost 50% of adults in America alone do not have access to internet technology, a situation that is attributed to financial constraints (Warschauer 2003). There after, the price of applying this technology has reduced tremendously allowing all economic classes to access information, other factors such as literacy and awareness held constant. With regards to the economic perspective, digital divide is a concept that is fading day by day especially in the developed countries. Mobile phones that have internet access are available in the market at reduced cost than they used to be, and people can communicate better using modern commun ication software such as Skype. According to Turban et al., (2011), Skype serves an average of 25 million clients during peak hours. It has been significant in the lifestyles of the modern society. The most important aspect has been lowering the cost of telephone services. Subscribers of Skype are able to communicate effectively through unlimited phone calls, which is not possible through the common telephone service providers. Moreover, Skype services are accessible globally and therefore every person who has access to the internet can use them (Booth, 2010). Owen et al. (2006) observes that in the developed economies, people have an opportunity of choosing what kind of communication to use rather than where... According to the research findings there are various theories that have been applied to explain the concept of digital divide. These lead to three categories of digital divides including; the economic divide, usability divide and empowerment divide. To begin with, the theory of economic divide is focused on the affordability of information systems and equipment such as computers and telephone. During the inception of Information Technology in the society, the acquisition of computers by individuals required large amounts of money. This limited information flow to a small group of wealthy people who could afford a personal computer. The digital divide was large on a global perspective. The rate of adoption of ICT was also different among global economies. The complexity of emerging technology has locked out many people from accessing and utilizing information. This limitation goes beyond economic aspects with regards to the existence of a digital divide. Most of the less developed cou ntries are still struggling to accomplish the objectives of primary education. Computer literacy is considered to be tertiary level and hence little or no resources are budgeted for it. Empowerment is the practice of augmenting the religious, political, societal, racial, gender and ethnic strength of individuals and groups of people to acquire the confidence needed to accomplish a particular goal. The empowered develop confidence in their competences.

Music of Latin America # 4 Essay Example | Topics and Well Written Essays - 750 words

Music of Latin America # 4 - Essay Example itional instruments used for all their shamanistic rituals are the violin (sekeseke) drums (ehuru) deer- bone flute (muhusemoi) and huge rattle called ‘hebu mataro’ which is considered to be the most important of them. The spiritual significance of these instruments especially the rattle is to restore health to a very sick person. Ceremonial songs considered to be magical are sung by religious leaders and elders signify protection and healing. The Warao lullabies are melodic rhythmic patterns which signify their cultural beliefs and way of life. These songs are very important to teach their children the Warao culture and tradition and make them more familiar to their environment. One of the traditional Shamanistic rituals in Warao is wailing of women when someone dies. During this ritual, the corpse is placed in a hammock and a mourner sits beside it. The other mourners radiate from this point around the body and start wailing in a semi – spoken and semi- musical voices. (Briggs, Charles L. 1993) They lament about fate wailing and singing alternately. Almost about 20 women wail simultaneously and this could go on for a period of about 30 to 40 minutes and the entire experience is a cacophony because it is not done together. (Briggs, 1992b) The musical culture of the Warao tribes living in the Orinoco Basin developed and took shape as they travelled through the rainforests for their work. The songs were made up on the spot and comprised mostly of important occurrences and incidents in their lives. Many of their songs were religious in nature as they invoked the blessings of the spirits. They had separate songs for every occasion. They had songs for births, lullabies, dances, cutting down trees, deaths, coming of age, marriage, healing and protection and also for the election of their political and religious leaders. Shamanism seems to be the centrifugal point around which the musical culture of the Warao’s revolves. Music finds its way into every aspect